“Scary is the easiest and most accurate word to describe how I felt when COVID hit without getting complicated."

“It’s easy to use, and there was a guide that I printed out that helped me complete everything."

“I think the main thing that helped build my audience was the fact that I was really active in my target audience’s community for several months before I started offering educational resources. I really established myself in that community as a creative who was supportive of other creators because it …

“Just one segment of the online education market made a $172,000,000 last year. So it’s a boom time for teachers right now.”

“My background has been in in-person teaching. I really enjoy that because I like the interaction that you get with folks. But I was getting too tapped out trying to deliver the courses in person across Canada.”

“I was the first one to do that. So when they saw me, they saw themselves. The support and loyalty that came from my followers was a really big deal in helping me grow.”

“When you’re starting out, it can be really hard to master every social media and marketing platform. If you try to spread yourself too thinly, you’re not going to get traction in any one area — you’re going to end up feeling completely burnt out, and that’s not a good …

“I’ve created courses that I thought people wanted, and those didn’t do well because they were created from a selfish place of thinking that it was what they wanted.”

"The hardest part about selling and marketing was driving traffic to my Thinkific website. The other challenge is that many of my students only purchased one course and never looked through the other offerings."

“My TikTok audience didn’t really transfer to Instagram, which I thought was interesting. The following was completely different; I had around 2,000 Instagram followers when I started it. Shortly after starting the page, I had an Instagram reel go viral and I grew 50,000 followers per week from there after.”

“Different methods that don’t really build on each other. You can’t take what you learn in one video and take it into someone else’s video and build on it. It’s usually a completely different method.”

“When I was running my first business, I used some direct marketing techniques and focused more on the hard-sell types of tactics. I saw lots of coaches telling their clients to start aggressively sliding into everyone’s DMs, but this didn’t highlight any sense of creativity or excellence. These methods didn’t …

“We wanted to have a premium feel, and we felt that we could do so with Thinkific.”

“What I’ve found is that if you’re wanting somebody to pay all at once, they’re going to be a bit reluctant. But if you can allow them to pay in a few payments over a few months, people feel better. It’s great to give people the option.”

"Turning my book Sell It Like Serhant into an online course has changed my life and career. Without Thinkific I would not have a course. It's opened up a new revenue stream for my business, and way to help more sales people."