“My TikTok audience didn’t really transfer to Instagram, which I thought was interesting. The following was completely different; I had around 2,000 Instagram followers when I started it. Shortly after starting the page, I had an Instagram reel go viral and I grew 50,000 followers per week from there after.”

"She wasn’t a skilled gymnast, she was just having fun and dancing to this really crazy dance music, and in that moment I was just completely mesmerized. I was like, if she can do this, I can do this. I love dancing. This is going to be great.”

“When you’re starting out, it can be really hard to master every social media and marketing platform. If you try to spread yourself too thinly, you’re not going to get traction in any one area — you’re going to end up feeling completely burnt out, and that’s not a good …

“Before using TCommerce I wasn’t as happy with my checkout. People would sign up for my site but they wouldn’t purchase the course right away. Now, the sign-up screen is the purchase screen as well, which increases the conversion rate. Plus, the new checkout and other sales tools are free …

"Now I just go to Thinkific to manage my business, instead of using so many different tools. The whole business is so simple and easier to take care of!"

“I was the first one to do that. So when they saw me, they saw themselves. The support and loyalty that came from my followers was a really big deal in helping me grow.”

“We had a WordPress site with an LMS integration, and it was a nightmare. There were lots of problems – people were paying and not getting access, or getting access without paying. It was really stressful."

“A lot of people were asking how I grew my successful textured art business. That was great feedback that I used to create my next course.”

"The hardest part about selling and marketing was driving traffic to my Thinkific website. The other challenge is that many of my students only purchased one course and never looked through the other offerings."

“Community Meditation is the foundation of what we do at Mind Oasis. We meet every day — it’s live, and it’s interactive. The live component will forever be our special sauce because we believe that connection and community is so important, especially in this day and age. And we want …

“As a result of that thought process, my marketing happened really organically, and I think that’s why people resonated with it so deeply.”

“In 10 years, we want every single one of our customers consuming Hootsuite Academy education content. And even beyond that, we want to become the world leader in social media education.”

“Lots of technology companies have some sort of educational material to help their customers understand the product. But what we did differently is reach out to social media professionals who may not even be customers yet, and offer the opportunity to learn for free.”

“We produced additional education to give people the best practices for doing social media marketing, social selling, social ads, etc., correctly. So then, when they master that, they can really get the most out of Hootsuite products and services.”

“It’s easy to use, and there was a guide that I printed out that helped me complete everything."