“When I established my curriculum, I was aware that there were different standards out there. I created a mind map and outlined the foundation of what should be included in the required 30 hours. From there, I was able to flesh out the engaging additional pieces."

“I think there are a lot of limiting beliefs among course creators. Many think that they need to price a course for cheap so that everyone can get access to it. But the thing is, people don’t want cheap, they want results. It doesn’t matter what price you choose; if …

“I learned that people expect videos. I had to manage my students’ expectations because I don’t think some topics are best suited for video.”

“We were the first organisation to launch a truly virtual event - the first banking industry virtual conference, which we’re really proud of. We committed to bringing the best and most interesting education to bankers inexpensively, and in a timely manner."

“There was a lot of downsizing then - some of them lost their jobs too - and we offered them the opportunity to join us as speakers. Even when the economy got better, most of them stayed with us over the years – many of them are exclusive to us; …

“We had a WordPress site with an LMS integration, and it was a nightmare. There were lots of problems – people were paying and not getting access, or getting access without paying. It was really stressful."

“The mission of the course is to not only provide free online education to prohibit the spread of COVID-19 but also to create a community that encourages one another to do their part in making a difference.”

“With 1-1 coaching, I felt like a record on repeat, answering the same questions. So I took everything that people were asking me, and turned it into an online program."

“In 10 years, we want every single one of our customers consuming Hootsuite Academy education content. And even beyond that, we want to become the world leader in social media education.”

“Lots of technology companies have some sort of educational material to help their customers understand the product. But what we did differently is reach out to social media professionals who may not even be customers yet, and offer the opportunity to learn for free.”

“We produced additional education to give people the best practices for doing social media marketing, social selling, social ads, etc., correctly. So then, when they master that, they can really get the most out of Hootsuite products and services.”

"She wasn’t a skilled gymnast, she was just having fun and dancing to this really crazy dance music, and in that moment I was just completely mesmerized. I was like, if she can do this, I can do this. I love dancing. This is going to be great.”

“Thinkific seemed simple to use, which was important to me as I had no hands-on experience with an LMS before.”

"Online education was a bit different from our core business, but what we realized is that we already had a lot of strengths to be able to launch our offerings. We already had core content verticals within science, an engaged audience, and a great network of researchers, scientists, and doctors. …

"You’re not thinking about strategies for making money or any of that, and really for about four years I was just plugging away making content and totally missing the marketing aspect of it."