“Question your norm about money. A lot of dietitians come into my programs selling $50 to $100 USD ebooks and cheap courses. I try to shift their mindset and encourage them to offer more support, live calls, and make it a group program so that they can charge $1,000 to …

“The main objective for the course was retention and adoption of the product. Getting them on the platform, trying out new features, and getting them to do more than just set up an email broadcast or a follow-up series.”

“When I was running my first business, I used some direct marketing techniques and focused more on the hard-sell types of tactics. I saw lots of coaches telling their clients to start aggressively sliding into everyone’s DMs, but this didn’t highlight any sense of creativity or excellence. These methods didn’t …

“My personal definition of “pay it forward” is when you channel the love and kindness that has been shown to you and share it with others. In other words, show your love, share your knowledge and play it forward.”

"She wasn’t a skilled gymnast, she was just having fun and dancing to this really crazy dance music, and in that moment I was just completely mesmerized. I was like, if she can do this, I can do this. I love dancing. This is going to be great.”

“One of the main reasons why I love Thinkific is because it has been so easy for me to start building on these aspects. Creating video lessons is quite a big undertaking when you’re starting out, but Thinkific makes it manageable. It’s easy to roll out all of these elements …

“Out of all the platforms we looked at, Thinkific Plus was the best fit to help other companies get their sales reps the training they need in a very quick fashion, with a very affordable solution."

“Thinkific Plus is an easy-to-use, interactive platform with a lot of breadth to it. It’s incredibly reliable and most importantly, it works for us. We’ve never run into issues and are happy with the choice of selecting Thinkific Plus for our learning management system.”

“As a result of that thought process, my marketing happened really organically, and I think that’s why people resonated with it so deeply.”

"Online education was a bit different from our core business, but what we realized is that we already had a lot of strengths to be able to launch our offerings. We already had core content verticals within science, an engaged audience, and a great network of researchers, scientists, and doctors. …

“In 10 years, we want every single one of our customers consuming Hootsuite Academy education content. And even beyond that, we want to become the world leader in social media education.”

“Lots of technology companies have some sort of educational material to help their customers understand the product. But what we did differently is reach out to social media professionals who may not even be customers yet, and offer the opportunity to learn for free.”

“We produced additional education to give people the best practices for doing social media marketing, social selling, social ads, etc., correctly. So then, when they master that, they can really get the most out of Hootsuite products and services.”

“From the student’s perspective, it’s the easiest way to learn and the most straightforward.”

“I’ve created courses that I thought people wanted, and those didn’t do well because they were created from a selfish place of thinking that it was what they wanted.”