“The main objective for the course was retention and adoption of the product. Getting them on the platform, trying out new features, and getting them to do more than just set up an email broadcast or a follow-up series.”

“Someone studying for one of these exams is getting so much thrown at them in such a short period of time. My approach teaches students what they need to know in order to pass, get their credentials, and move on. I leave building their expertise to follow as their career …

"Online education was a bit different from our core business, but what we realized is that we already had a lot of strengths to be able to launch our offerings. We already had core content verticals within science, an engaged audience, and a great network of researchers, scientists, and doctors. …

“As a result of that thought process, my marketing happened really organically, and I think that’s why people resonated with it so deeply.”

“We train mental health professionals to do a very specific type of therapy called EMDR, which stands for Eye Movement Desensitization and Reprocessing."

“We have people come back and say, ‘thank you so much, I’ve been able to help heal the world."

“My background has been in in-person teaching. I really enjoy that because I like the interaction that you get with folks. But I was getting too tapped out trying to deliver the courses in person across Canada.”

“I wrote down all the things I knew how to do, all my experience. What I learned working a nine-to-five, and everything I knew about business finance. I looked at how I could give those skills directly to the marketplace, as a coach.”

“When I established my curriculum, I was aware that there were different standards out there. I created a mind map and outlined the foundation of what should be included in the required 30 hours. From there, I was able to flesh out the engaging additional pieces."

“From the student’s perspective, it’s the easiest way to learn and the most straightforward.”

“I’ve been doing this for 17 years. That’s 1,000 people a year. I’m not new at this. It takes a while to build a successful course if you don’t have a big platform.”

“Just one segment of the online education market made a $172,000,000 last year. So it’s a boom time for teachers right now.”

“I learned that people expect videos. I had to manage my students’ expectations because I don’t think some topics are best suited for video.”

“We wanted to have a premium feel, and we felt that we could do so with Thinkific.”

“Building a membership site on Thinkific let me grow my audience and teach thousands of students sewing and DIY fashion. Thinkific has made the process so easy for me to navigate.”