“The way we compete is through constant innovation—we’re always looking for ways to become better storytellers and help our viewers engage with those stories in new ways, whether on-air or online. Technology plays a leading role in our quest for innovation, and that’s why we work with The Weather Company.”
"We tapped into behavior and parent routines during our seasonally-focused shopping time period. The ability to target during peak season was a great fit with the brand."
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