“We’re happy that our web shop’s new design was well received by the testers. But the mentioned critique is very valuable for us as well. Nowadays, the purchasing process begins more and more often on the smartphone or tablet. That’s why it’s especially important that the web shop is displayed …

“Usability testing is essential for the technical and content side of our product. This is the only way to ensure that the website is easy to understand and use. At the same time, we check whether the goal of structured, relevant and, above all, activating content is achieved.”