“While we used to send eight or ten bulk mailings for the trade fair, in 2019 it was only three personalised mailings per recipient. The frequency of our emails can therefore be reduced, whilst the effectiveness is higher. This brought a new marketing approach for the RAI. For all international trade fairs and probably also the national trade fairs, we will now use the combination of personalised content and automated mailings.”
“We enjoy working Ternair. They think in terms of the business and not just technology. Furthermore, they act fast and that is important to us. With Ternair Marketing Cloud, we have a real-time connection to the existing systems, and the great advantage that all the data is stored in one place and is always up to date.”