"We’ve launched campaigns on other mobile channels, but the user quality that we see on Facebook is consistently much higher. The strength of Facebook’s user base in combination with Taptica’s ability to optimize for purchasing users was really a winning mix for us."
"Taptica’s social strategy has led to unprecedented results and monetization. The campaigns leveraging data from Taptica’s internal DMP alongside Facebook’s targeting capabilities are absolutely crushing it, beating out some of our internal efforts in terms of user purchase."