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Album is an eclectic compilation of strategic thinkers, branding experts, and designers with a passion for developing rockstar brand experiences. They help emerging brands engage and retain customers with creativity and content. Their roots may be deep in Southern California, but you won’t find them in a shiny high-rise in Downtown Los Angeles or San Diego. You’ll find them smack dab in the middle, enjoying their ocean view in the laid-back surf town of San Clemente. They try not to brag about the ocean view from their office. They just put their free-time to good use.
Igor is on a mission to create the highest impact names on the planet for their clients. Because the more powerful your name is, the less you'll spend on marketing and advertising. And any campaign you do launch will be far more effective. High impact names all share a host of identifiable characteristics, many of which are counterintuitive. They’ve spent more than 20 years deconstructing the most powerful brand names in history, cataloging and identifying the traits they have in common. It's what gives them the ability to replicate their success, yet in a way that’s new and exciting.
The Naming Group partners has partnered as naming agency of record with leading Fortune 500 companies including Capital One, General Motors, Reebok and Kohler to create memorable names such as the Venture Card and the Chevrolet Sonic among hundreds of others. They are the founders of The Namescape School of Thought - the belief that every brand has a collection of named offerings that must work together to communicate overall brand meaning. Their unique focus on the namescape ensures that every name they develop works with the names around it to tell a cohesive story, strategically advancing their clients’ brands.
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