"Marketing is increasingly influenced by data. It is more competitive and is based more on facts and figures than ever before. To quantify the figures properly, you must be able to analyze them sensibly. And Tableau is definitely a big help for that."
"For us, self-service means that we become more efficient in day-to-day business and can see and understand our data without having to involve the IT department, for example."
"Tableau is not just a tool, it's changing the company culture."
"Using Tableau for key operational activities saves time and also helps us make more informed operational decisions."
"A new approach was needed to reduce time-to-insight for our clients, as well as create a more comprehensive overview of the entire marketing funnel, not just the top."
“For the first time, advertisers had all relevant data in one place. Not only that, but Tableau’s interactive interface allowed them to drill down into the trends and growth variations, helping them to quickly understand how different marketing activities affected brand awareness, perception and purchasing decisions.”
"Tableau's visual approach to analytics allowed us to present a huge amount of data in a way that wasn’t overwhelming to clients."
"Clients can slice and dice their data any way they like, leading to much faster answers than previously possible."
"Tableau’s visualisation capabilities are what made it really stand out from the competition. Not only could we create fast, accurate reports right from the start, but the highly visual approach added a new, exciting dimension to data analysis that simply didn’t exist before."
"Decision-making in the brewing industry has always been based on experience and gut feel. But data analytics helps you make informed decisions because data shows you in black and white what needs to happen based on what has been happening."
"By connecting Oracle, Microsoft SQL and a wide range of flat files and log files together through Tableau, we created a single source of truth for all employees, at every level of the organisation."
"Tableau lets us go deeper into the data than ever previously possible. As a result, we are able to fine tune the services we offer and use key insights to make decisions that will benefit both the bank and our millions of customers for many years to come."
"With all this information connected in Tableau, we now have a centralised, streamlined dashboard that shows the sales funnel from the beginning to the end."
"Tableau’s ease of use has quickly made it part of our decision-making process, and now 80% of users access it every day to get insights from their data."
"Tableau has reduced all internal ad-hoc workforce reporting in AFSA, saving resources equivalent to 1 full-time employee. This was then invested in value-add workforce analysis, storytelling with data and impactful visualisations."