"Without Tableau I think we'd be a lot less responsive. And I think, ultimately, we would be a lot less effective. Data allows us to build the best consumer experience, allows us to connect our partners to our consumers—and ultimately that results in audience development and revenue."
"In the blink of an eye we spot bottlenecks in the settlement process and can focus on proactively monitoring unmatched, unsettled transactions in our clients’ accounts, to support our clients when they need it the most."
"When we have the right data in front of us, we can read it, communicate with it, argue with it, and interpret it. Data has become a common language within our organization to accelerate our mission."
“Instead of pushing insights from the top down, Tableau enables our team to discover insights on their own, anywhere in the organization.”
“First you want to see if it’s valuable, put it together, see if you get some traction on it,” says Story. “Then when you get some traction on it, and only then, do you say, ‘okay, how do I make this more bulletproof and more performant?’ That’s essentially what the strategy has been.”
“Traditional BI is quite summarized, Tableau allows you to drill in and see what you can’t see at a very high-level summary view.”
“I use Tableau. I look at it every day. It’s really made me think differently about my job.”
"With Tableau, we gained efficiencies by 95%. People are spending a lot more time doing their true job rather than just churning out reports."
"When we first started with Tableau, we were just thinking about dashboarding and reporting. We never thought Tableau would fundamentally change the DNA of the organization. It’s not just about a solution or a technology, it’s about how the culture towards data has changed."
“As soon as we got our data practices in order, we deliver that data on a daily basis or even an hourly basis.”
"Most of our analysis took place in Excel, which has its uses, but is not as visually appealing and pleasant to look at, or as easy to interact with as Tableau."
"Instead of each developer having to learn new Tableau techniques, we can pitch new tips and tricks we’ve discovered in Tableau to other developers and bring up the knowledge in our organization as a whole."
“We’re able to turn customer data around and present it to the rest of our company, in a way that everyone can understand, faster than our competitors.”
"Our whole goal is to promote and then ship more product following these promotions. Tableau is helping us reach that goal."
"I think Tableau is at the forefront of shaping a culture of analytics at REI."