“Novartis takes an advanced and evidence-based approach to uncovering its most material topics. Surveying over 1,000 Novartis associates, and almost 200 external stakeholders brings the company valuable strategic insights. Through its materiality cycle, Novartis thinks deeply and carefully about the expectations of its stakeholders, and how to respond most effectively. …

“Working with the team from SustainAbility and GlobeScan to develop a new stakeholder engagement strategy was a great experience – it really helped us identify a set of focused topics and forums to better interact with people which provided insight into our most important corporate responsibility topics.”