Superflux Testimonials

“To combat many years of violent seasonal storms, China has developed an especially robust strain of wheat. When a global wheat blight hits the world in 2038, the Chinese strain turns out to be almost completely resistant to the blight, whilst harvests across the US perish quickly. In order to return America to its ‘rightful place’ as the world’s leading producer of wheat based products, the Mcdonalds Corporations (who are now in charge of Americas agricultural policy) fund a Phd student to study the DNA of wheat being produced near Beijing. After years of being seen by the US as the ‘Counterfeit Nation’ its now America’s turn to copy China.”

“Design for the New Normal works to cuts through established narratives by engaging with two broad areas of interest: uncloaking the ‘strange now’, (whether that is the edge cases I showed earlier, or the disruptive forces that are hidden behind comforting metaphors); and extrapolating current trends to present the sheer breadth, of, often unsettling, future possibilities that lie ahead of us.”