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Superflux has worked with a wide variety of organisations including Google AI, Deepmind, Omidyar Network, Government of UAE, Innovate UK, Cabinet Office UK, Future Cities Catapult, United Nations Development Programme, International Red Cross and Varkey Foundation, to imagine and plan how they can effectively navigate uncertainty, discover emergent business models and maintain competitive edge. Working with them, we surface ‘big picture’ insights into the interrelated forces that shape our world and bring them to life by enabling experiential engagement with the future, empowering companies to act with agency, mitigate risk, explore new directions and uncharted potential.
“To combat many years of violent seasonal storms, China has developed an especially robust strain of wheat. When a global wheat blight hits the world in 2038, the Chinese strain turns out to be almost completely resistant to the blight, whilst harvests across the US perish quickly. In order to return America to its ‘rightful place’ as the world’s leading producer of wheat based products, the Mcdonalds Corporations (who are now in charge of Americas agricultural policy) fund a Phd student to study the DNA of wheat being produced near Beijing. After years of being seen by the US as the ‘Counterfeit Nation’ its now America’s turn to copy China.”
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