Superflux has worked with a wide variety of organisations including Google AI, Deepmind, Omidyar Network, Government of UAE, Innovate UK, Cabinet Office UK, Future Cities Catapult, United Nations Development Programme, International Red Cross and Varkey Foundation, to imagine and plan how they can effectively navigate uncertainty, discover emergent business models and maintain competitive edge. Working with them, we surface ‘big picture’ insights into the interrelated forces that shape our world and bring them to life by enabling experiential engagement with the future, empowering companies to act with agency, mitigate risk, explore new directions and uncharted potential.
“Design for the New Normal works to cuts through established narratives by engaging with two broad areas of interest: uncloaking the ‘strange now’, (whether that is the edge cases I showed earlier, or the disruptive forces that are hidden behind comforting metaphors); and extrapolating current trends to present the sheer breadth, of, often unsettling, future possibilities that lie ahead of us.”
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