Sundberg-Ferar is a product innovation studio. They create exceptional, user-centered solutions in mobility, consumer, & commercial products that grow your business. A full-service product design consultancy out of Detroit, they are multi-disciplinary team of creative, talented, status-quo-questioning people. Their energy is focused on the design and development of uniquely differentiated products and experiences. Great products liberate their clients to increase profit margins, gain market share, and ultimately build and enhance strong brands.
“Having everything in a logical location and being designed for a simple interface gets rid of past frustrations. When I’m focusing on the protocol, the last thing I need is to be stumbling on a mechanical latch or access to a hose connection.”
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