Sundberg-Ferar is a product innovation studio. They create exceptional, user-centered solutions in mobility, consumer, & commercial products that grow your business. A full-service product design consultancy out of Detroit, they are multi-disciplinary team of creative, talented, status-quo-questioning people. Their energy is focused on the design and development of uniquely differentiated products and experiences. Great products liberate their clients to increase profit margins, gain market share, and ultimately build and enhance strong brands.
“Having the ability to walk could provide valuable mobility out of difficult situations. Wheels are extremely efficient – and we want to be able to leverage wheels whenever useful – but being able to walk over or on top of things can provide a tremendous amount of additional mobility.”







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