"Having those digital channels open makes things more alive and vibrant. One person could call it traffic. I prefer to call it channels of communication and connection. It's critical to my mission, but also the mission statement of the gym which is centered around community.”

”SugarWOD is great for building community. We always used to have members write down scores in logbooks which was kept very personal. Now all scores are visible to everyone and the community start messaging each other with great comments. In the beginning, I was a bit scared that people didn't …