Stukent Testimonials

"I have used Digital Marketing Essentials since I began teaching digital marketing in 2015, and my undergraduate and MBA students have learned a tremendous amount from this extremely well-written and organized book. Moreover, the instructor lesson plans have provided valuable input for me to create discussions, exercises, and case studies. I will continue to use this textbook as I teach digital marketing for the indefinite future, as the book makes semesterly updates and frequently provides new and valuable instructor resources. I could not recommend this book more highly!

"I just posted my final assignment on Google Classroom. Just a simple question: Favorite concept you learned from my class this year and why. An OVERWHELMING number of my students said that Mimic Social was by far the best part of the class. Keep in mind - I give them Wed-Fri (class time_ and then Sat/Sun to do a posting round, then we do the analysis round on Monday/Tuesday/ I also space out the rounds so I'm not shoving it down their throats and they don't get tired of it. I also make it a competition (top two winners of each class at the end get a free semester exam exemption). I know what some others say their kids don't like it - but these types of responses included my "high -flyers" and my "ELR's: (extra love required). Can't recommend this simulation enough. (It also stands to be mentioned that quite a few of these kids had done the Knowledge Matters VB sims in my other classes and were NOT a fan)."