Strohl is a design company based in San Francisco. With expertise in visual brand identity, their work has been featured in publications such as Communication Arts, Wired, The Type Directors Club and has been nominated for three James Beard awards. They focus on the whole enchilada, integrating a brand story and visual identity seamlessly, encouraging customers to identify with you without a long explanation. Their ability to merge a targeted thought process with unbridled imagination is something they like to call Thoughtful Craft.
"The logo is truly loved. Instead of appearing ‘stuck-on’, it feels true to the brand spirit, as if it’s from a by-gone era. I could see it on an old oil & gas truck in the 1950s."
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