Stape started in 2020 as hosting for server-side tagging. They wanted to implement server-side tracking on their sites and their client’s sites and found no easy way to do that without clear documentation on how to set it up. They decided to build a tool that will simplify server-side tracking.
"Not scaling campaigns because you can’t measure conversions for any longer than 24 hours is an issue, but luckily, an issue we can solve. With serverside tracking, we raise the bar and enable further growth for Ecooking."
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