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ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
"We’re consultants first—and one of the things that we recognize is that these audits let us get in there and solve Chief Marketing Officers’ biggest issues."
"We have thousands of tags across our website. With ObservePoint’s Web Journeys and Audits, we can successfully gather data that teams can rely on."
"When we develop new tags for the website, we put them into a pre-production environment and that gives us an opportunity to test ourselves, to make sure that we’re not …
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