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ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
"We don’t just test for analytics tags, but any data that matters to us. For example, we verify that product types and revenue are being sent through. We check for …
“People invest a lot of money into their analytics platforms and if you are not implementing that correctly, what you implemented may not be working.”
“As the online marketplace becomes more competitive, websites that are under-reporting traffic because of missing tags that could be leaving money on the table. Tools from ObservePoint allow us to …
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