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ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
“ObservePoint helped improve data accuracy across all variables by 15-20%.”
"Our relationship with ObservePoint is unique, in that we're both a partner and customer. Using their tag detection technology, we quickly learned we had important tags missing on 18% of …
“This is fundamentally the most important data any digital marketer can have. Digital marketers often worry that their vendor tag integrations are implemented incorrectly and today ObservePoint provides the proof, …
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