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ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
"Being able to pull their data out and easily visualize large amounts of it has helped them put all of their data in a format they can share with other …
“As the online marketplace becomes more competitive, websites that are under-reporting traffic because of missing tags that could be leaving money on the table. Tools from ObservePoint allow us to …
"When we develop new tags for the website, we put them into a pre-production environment and that gives us an opportunity to test ourselves, to make sure that we’re not …
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