"The hardest thing about CTV is determining your performance outside of reach and frequency results. StackAdapt allowed us to set up a brand lift study, tracking our results in real-time, and ultimately determined that our ads made a statistically significant difference in increasing brand awareness with the niche audience we were targeting."
“We wanted to get our ads in front of the right people by leveraging contextual [advertising] as well as other creative targeting options through StackAdapt. By using diversified targeting tactics, we believed there was a higher likelihood that the user would engage with our ads.”
"It took us a little while to be open to the idea of testing out a new DSP like StackAdapt. At that point, we had formed us own opinion, saying all these DSPs are the same. Slowly but surely, we learned more about the platform and weI realized that they are different. StackAdapt is different from other DSPs that we've worked with in the past. The way we evaluate a new ad platform is with a checklist of items. If a platform doesn’t have all those things, we won’t use them but StackAdapt made all that so simple."
“The absence of minimum budget requirements and platform fees simplified the process for us to partner with StackAdapt, enabling us to allocate resources more efficiently. With this collaboration, we’ve achieved a 5x increase in conversions for our higher education clients across campaigns targeting key global markets. solidifying our position in the digital marketing space for higher education.”
“We wanted to find a partner that understood us, and wanted to give us a bit more attention than others might. My idea of finding a partner was always to have a full-stack partner, so we could utilize all channels in one holistic platform.”
"The StackAdapt platform was easy for my team to use in campaign set-up and optimization. Both the quality of service and the performance results exceeded our expectations. Native advertising provided a cost-effective method of driving user engagement and site traffic."
"Content really is king. It has to be compelling -- you can't trick people into coming to your site. Native advertising ensures that the content we're producing is served when our audience is engaged and ready to take action, and StackAdapt's ability to track and optimize towards post-click user engagement allows us to measure that engagement in real time."
"Native advertising allowed us to increase bookings by communicating with our audience in a new way. StackAdapt is a great fit because it consistently delivers results and continues to help us understand our audience."
“StackAdapt Brand Lift made it easy for us to define the success of our brand awareness campaigns, which had been a huge challenge for us in the past.”
“As a big agency, we’re used to being able to use contextual solutions, but StackAdapt’s bespoke Page Context AI and Keyword Rule Targeting exceeded our expectations. The campaign delivered a CTR almost 4x higher than planned, in part thanks to the strong creative assets built by the team at StackAdapt.”
"Since we onboarded onto StackAdapt about a year ago, we've seen our team become empowered to buy programmatic as self-serve users, says Jess Petersen, Associate Director of Strategy at Highnoon. Team members who have come from maybe a Google or Facebook background are now eager to learn programmatic, and we don't think we would have achieved this level of growth in programmatic spend, if we had remained on our other programmatic platform."
“We tested a couple of other adtech solutions, and they just didn’t work out. They were clunky and hard to use. With StackAdapt, we soon realized how quickly we were able to set up campaigns, diagnose issues, and ultimately make our campaigns outperform what they did in the past.”
"This was our first time running native. It was not only a new ad format for this campaign, the campaign itself was unique—we had to reach potential cannabis investors. The results were significant enough for us to consider native for several of our campaign strategies going forward."
"StackAdapt's creative team has helped build engaging creative that we would not have been able to do without them. Their team solved unique client challenges that then allowed us to launch campaigns, which would not have been possible otherwise."
“The StackAdapt platform has been a huge plus for our programmatic efforts. We wanted to carry out a 3-month test with a lead generation objective. We were able to test numerous targeting possibilities, which significantly improved campaign performance.”