“Honestly, it’s an untapped resource if you’re just letting people leave your site without making a purchase. I think it’s great to be able to engage our customers with a customized message that encourages them to come back and check out what we saved for them in their cart. It’s …

“Without an automation tool or email insights into our customers, our marketing efforts were limited to untargeted email blasts. Through Springbot’s customized recommendations on which marketing actions to take paired with customer insights, we’ve been able to learn more about our customers’ behaviors to better meet their needs.”