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Impel

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Read 76 Impel reviews and testimonials from customers, explore 13 case studies and customer success stories, and watch 21 customer videos to see why companies chose Impel as their Automotive Dealer Management Software

Impel offers automotive dealers, wholesalers, OEMs and third-party marketplaces the industry’s most advanced digital engagement platform. The company’s end-to-end omnichannel solution leverages proprietary shopper behavioral data and AI technology to deliver hyper-personalized experiences at every touchpoint across the entire customer journey. Impel’s communication, merchandising, marketing and imaging applications work seamlessly with all major website, CRM and DMS platforms. To date, the company has delivered more than 2 billion shopper interactions across 51 countries.

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Customer Rating Review Scorebased on 2404 reference ratings
4.8/5.0 (2404)
  • Top Performer 2025 2025
    Winter 2025Top PerformerAutomotive Dealer Management Software
  • Hot 100 Vendor 2024 2024
    2024Hot 100 Vendor Award

76Testimonials

  • "SpinCar provides a unique interactive experience for customers on our website. It’s so hard to set yourself apart nowadays and this offering allows us to one-up the competition by being fully transparent and showcasing the best features of our cars."

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13 Case Studies

  • Impel’s 360º WalkArounds Drive Customer Engagement and Conversion on Cars.com

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21 Customer Videos

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Additional Impel Information & Resources

Read Impel Reviews, Testimonials & Customer References from 76 real Impel customers.

Browse Impel Case Studies, Customer Success Stories, & Customer References from 13 businesses that use Impel.

Watch Impel Customer Videos to learn why 21 businesses chose Impel.