"When brands find a marketing method that works, they sometimes get too precious about their strategy and they're reluctant to change. But when you combine the knowledge you already have along with SparkToro's technology and customer interviews, you can uncover whole new customer segments. So I think of it this way: Bruce Lee started kicking everyone's ass after he blended different martial arts and now we have mixed martial arts (MMA)."
"Adwordizing is all about helping small businesses help themselves."