“At Balsam Brands, we know the importance of using trustworthy data to drive world-class experiences for customers and better company performance. With SoundCommerce and Snowflake, we’re building future-proof data infrastructure for machine learning, advanced analytics and data activation. The goal is to make the data and the tools easy and …

“With recent market dynamics, tracking variable costs in real time is critically important. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing, and fulfillment.”