Sonar is a social and digital media monitoring and analytics platform that focuses on local content, delivering enriched and understandable metrics. They provide comprehensive media intelligence products and services to help companies develop data-driven sales, marketing, communication and product stratgies.
“In this digital era, Air Asia needs to get insight from the digital platform, because in this digital platform connects quickly and interactions happen very quickly and almost instantly. Nowadays, people use social media to complain, look for news or updates and Air Asia needs to keep improving and keep up with the world of Digital”
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