Sonar is a social and digital media monitoring and analytics platform that focuses on local content, delivering enriched and understandable metrics. They provide comprehensive media intelligence products and services to help companies develop data-driven sales, marketing, communication and product stratgies.
“In this digital era, Air Asia needs to get insight from the digital platform, because in this digital platform connects quickly and interactions happen very quickly and almost instantly. Nowadays, …
“The marketing and customer care team now have the ability to respond to potential negative issues and crisis’ faster and more measured.”
“One of the best features of Sonar, is that it can predict or estimate potential reach. The second thing that we find very helpful is the search feature within Sonar.”
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