When we need insightful research, we always think of Sol Marketing first. Their insight, discipline and clarity were instrumental in driving us to become the top food site in the world.

At Allrecipes, I brought in Deb and the team at Sol Marketing to help us do what I called a brand audit and really get us back to the essence of the Allrecipes brand. We may not have been clear on what the brand stood for, but the eight million people visiting the site regularly knew the value. We needed to ask them why they loved Allrecipes. Then we needed to figure out what we were going to be loud and proud and what we were going to leave up to other competitors in the space. We needed a go-forward strategy so we could tell our audience and the advertising community what we represented.

Flex initially hired Sol Marketing to help us improve our website’s content for search engine optimization, but after interviewing key stakeholders at Flex, they identified an actionable opportunity to evolve Flex’s content strategy to better address the needs of our customers. Taking a collaborative approach, they were able to help us meet a tight timeline, while delivering above and beyond their initial scope of work. The content they crafted for us is performing exceptionally well, and we now have a framework for producing on-brand, compelling digital marketing assets. We appreciated their strong point-of-view, flexibility, and organization. This project was a huge win for Flex. It was completed in record time, while being a huge undertaking, and we launched on schedule, on budget, without compromising quality which is pretty rare in any project.

We took a pause and said we need to get to know our customers. Once we understood what our customers thought of us, then we identified the gap between what they thought and what we define our brand as. We went on a mission to tell our story differently… The brand became bigger than just the service. I think that Sol’s formula is precise and very thoughtful. Sol has deep experience in helping companies face reality and find brands that open territory that can build businesses.