Sol Marketing team has led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway and RetailMeNot, and dozens of early-stage tech and digital media titans. Through Investorpitches.com, a division of Sol Marketing, hundreds of startup founders have benefited from the team's wizardry for crafting pitches that entice investors to open their wallets to the tune of up to $100 million.
"At Allrecipes, I brought in Deb and the team at Sol Marketing to help us do what I called a brand audit and really get us back to the essence of the Allrecipes brand. We may not have been clear on what the brand stood for, but the eight million people visiting the site regularly knew the value. We needed to ask them why they loved Allrecipes. Then we needed to figure out what we were going to be loud and proud and what we were going to leave up to other competitors in the space. We needed a go-forward strategy so we could tell our audience and the advertising community what we represented."
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