"SplitFit was founded by three childhood friends who saw an opportunity to revolutionize personal training. Having been in the fitness industry for years they realized that between noon and 5pm gyms typically have unbooked trainers on staff who are being paid to wait until their next session. By building an easy way for people to find and book these trainers people would be able to access training at a lower price point while still generating additional revenue for the gym. We have seen very very rapid growth. thoughtbot is part of all those discussions about where do we go from here, not just from a product standpoint but how do we grow this business."