“There wasn’t any cohesion throughout our different brands and digital entities from a marketing perspective, so there was a lot of lost opportunity. Because there wasn’t a centralized golden record of a consumer, there wasn’t an understanding of a consumer’s journey from marketing channels, to registration and treatment. There were …

“With Segment collecting this data and seamlessly ingesting it into Snowflake, our analysts and BI teams are able to generate dashboards and insights quickly. This has reduced our time to market and sped up our decision-making.”