“At Allied, we want to be known for best-inclass digital marketing. We are constantly looking for ways to be a disruptor in our industry and be the first to pioneer digital transformation initiatives. 360-degree product imagery modernizes the customer experience and provides relevant, beneficial information that will keep people coming …

“From the customer perspective, we want to gain their trust and confidence. On top of being flat-out sexy, 360° imagery gives an engineer the ability to see the product details which is critically important. It’s definitely proving to be a differentiating factor in somebody buying from us over somebody else.”