"I enjoy being a client with smartocto because it's a company that I can have a conversation with. I don't feel like I've just purchased an anonymous SaaS tool: I can discuss strategic challenges and how the tool can be of help there. The technique and the advice are complementary …

"The Triple N project has been really promising for IDN Times. Already the user need approach has brought much to the newsroom; the insights from the first deep dive showed us how much more we can offer our audience. And the user needs notifications will definitely be helpful in directing …