"I’m convinced that smartocto helps us to keep our eyes on the right stories. It helps us to get the discussions going and it makes us stronger and more relevant as a news brand. The tips are very helpful to make sure we don’t miss things and ensure we focus on the stories that matter to our audience."
"I really enjoy the layout of the platform. I actually present it to the clients instead of giving them reports. And I have a slide in my pitch that says why smartocto is important. It doesn’t only give them the numbers and metrics, but it starts to explain the context too."








