Smaato is the global real-time advertising platform for mobile publishers and app developers. Smaato runs the world’s largest independent mobile ad exchange and has been pioneering innovative, mobile-frst solutions for publishers since 2005. Smaato’s SPX is a global, intelligent, and free to use self-service platform built to solve the mobile monetization challenge for its over 90,000 mobile app developers and publishers. The company’s worldwide reach and extensive network of demand partners provides a massive inventory of advertisers with one single integration. Smaato manages up to 6 billion ads every day around the world, across over 800 million mobile users each month
Smaato proved to be a partner with high quality standards and a personalized approach to customer service. We are very happy with their market quality team that delivers regular reports on ad quality. 90% of mobile monetization is powered by technology. The other 10% is the people behind the technology. Smaato’s got both covered.
Using the new Postitial® ad placement was like getting ‘free money‘ without compromising the user experience. Integration was a breeze as the ad unit is already integrated into Smaato‘s SDK. This new inventory had no impact to the user experience and our eCPMs went up by over 5x.
Smaato provides an advanced mobile ad exchange that gives us scale and coverage across a wide range of ad formats and geographies. Smaato also provides personalized account management which makes it a great partner to work with.
Working with Smaato transitioned our programmatic buying much more quickly into the mobile space. This has in turn created an incremental revenue channel for us at SPH Digital. The service and integration team at Smaato has been brilliant to work with, with a clear emphasis on getting things done with great speed. This is just the start of a long-term partnership between SPH Digital and Smaato.
We have a long-term and very successful partnership with Smaato. Ximad has seen great success in our eCPM growth on their platform, and as a result, strong revenue growth with Smaato. We also love the detailed statistics we get with SPX, and the fast and always kind service from Smaato’s team.
Adding Smaato to our mix of advertising RTB partners has directly benefited Grindr with higher eCPMs resulting in higher revenue. Working with their team has been easy with quick resolution to any issues that have arisen. We look forward to having Smaato continue to be our leading ad partner in the future.
MK Jigsaw has spent enough time to find partners who can help us achieve our high goals, and once we tried Smaato’s platform, we created strong business relations. Smaato is a premium partner for MK Jigsaw, in helping us to optimize traffic and increase revenue, and enabling us to be a reliable publisher with high-quality traffic.
Smaato is our partner for backfilling international remnant inventories across platforms for all our mobile properties. The eCPMs & fill rates have been fantastic leading to an overall growth of revenues. It has also been a pleasure dealing with the service team at their end who are always, willing to go that extra mile for client satisfaction. We look forward to a fulfilling business relationship with Smaato in the long run.
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