“On radiotimes.com, 15-20 percent of all content is via AMP. AMP traffic is hugely important but monetizing it has always been a challenge. Before installing the Skimlinks AMP extension, we were manually creating and adding affiliate links using the Skimlinks link wrapper. It’s really streamlined the process – no more …

"E-commerce is incredibly important. We refocused our strategy around it without losing sight of our principal mission to create quality, independent content for our audience. We don’t write news stories anymore – instead we concentrate on long-form, long-term content based on what our audience analytics tells us people are searching …