“Sitoo will make it much easier for us to integrate the online and offline. This means our customers will be able to order things online and pick them up in stores as well as ordering in store and have the goods delivered to their home – or any other address …

“To actually implement the system in the stores, we knew we didn’t have the resources to travel to each location. So instead, with the support of Sitoo, we installed two pilot stores and documented everything in as much detail as possible. We took extra care in making films, taking pictures …