"We developed a very persuasive strategy for our post-pandemic tourism campaign, 'Follow The Sun'. The campaign was designed to engage travel enthusiasts exposed to extreme climate conditions like cold and rain in the USA, UK, France, Germany, and Italy. The goal was to tempt our audiences to travel to Egypt. To do this, We had to capture their attention with the right creative and at the right time, when they were most likely to yearn for the sun. We chose Silverpush as they provided innovative solutions to this unique challenge, which is Contextual and Real-Time Sync advertising based on AI. It was our pleasure to have partnered with Silverpush for this campaign, as their AI technology allowed us to identify moments when the target audience would be most responsive to our ads and reach out to them when it mattered the most."