"Coming from building ad personalization at Facebook and then leading ecommerce data science at Thrasio, I know how hard it is to bake personalization into products. Shaped is the first approach that truly builds personalization as a product, served through an API that easily plugs in to your team’s existing products. There is simply no better way to optimize your search, recommendations, or marketplaces than leveraging industry-leading data science practices using Shaped."
"With the TikTok-ification of everything, personalization has become incredibly important for all companies to get right. I love what Shaped is doing to democratize the insanely complex ranking systems that are used at companies like Facebook and Youtube. It really does level the playing field so us founders, product managers and engineers can focus on our core differentiation."