Shaped is a software design firm that excels in developing APIs for better content discovery, social feeds, and customer communication. Shaped’s goal is to make AI more approachable for everyone. Ultimately this means that businesses can utilize AI to grow faster by making more personalized decisions for their users. Their first product is an API that allows engineers to add personalized feeds, notifications or recommendations to their applications or websites. It integrates directly with their favorite data-warehouse, making it easy to start improving their engagement, conversion or retention metrics in days.