“We’re making advisory services more of a focus now. Clients are rarely looking for value-add work, but through conversations and the processes we have in place, we can then add those advisory services when they need them. They might say ‘I have no money and can’t pay people’ and we can get to the bottom of it. That’s when we can introduce onboarding that teaches the basics of finance or cash flow training, and we use Senta to manage that workflow. Over lockdown, we didn’t take on extra clients. But we had more financial performance and advisory work with existing clients. Helping clients to learn about cash flow was vital, with so many businesses on reduced revenues. People now get it and can see why positive cash flow is so important.”