"Merchants tell me they have the vision, but they can't hire the armies of designers and content creators that they think they need. They don't, though. They need structured content and a little bit of everyday coding magic."

"Our tight project timeline meant that we had to develop our code and content in parallel. This is a very difficult problem to solve, and would have been a lot worse if it weren’t for Sanity’s flexibility. It would have been much more difficult with a heavier, traditional content system."

"Sanity lets us say yes to our creative ideas. I'm so used to hearing ‘no, that's not possible on this platform.’ Not anymore! It's an awesome feeling and has really opened up how we think about engaging with our customers."

"Thanks to Sanity my engineering team no longer spends time on customer requests that don’t drive top-line metrics. Engineers now focus on high-impact buying tools that directly support our PLG motion - we recently shipped an interactive product metrics benchmarking guide and will soon be shipping several ROI calculators."

"I was absolutely blown away by my ability to structure content easily. The inline modules in the Portable Text really changed the game and elevated the experience, especially for the client."

"Our traditional PHP stack was holding us back and required long development cycles. With Sanity, CMS development tasks that used to take 2-3 weeks now take 2-3 days. Sanity also enabled advanced localization, A/B testing and SEO optimization across eight markets."

"We'd outgrown our WordPress setup as our events grew and became more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js means we move much faster with new initiatives. It only took two days to launch a new website for our first US conference!"

“The page speed, overall user experience, and other Core Web Vitals factors with WordPress were subpar. We knew going composable with Sanity would allow us to significantly improve performance on all fronts by decoupling the front end.”

"We were very clear from the beginning—a CMS should not dictate the presentation layer. Content is the data, and the UI is a projection of the data. We don't want content to become the UI projection. When you couple UI with data, you muddle the pristine vocabulary of content and …

"Sanity has massively changed the pace of innovation for us. All of a sudden, everything that we might want to do is feasible. So not only does it allow us to kind of think ahead and think more creatively as what we want to do with our product, but we …

"Sanity handled all our data and uptime requirements without involving us in ops and servers. Its flexibility let us work in an agile way: changing our data model on the fly as we discovered more about the project’s needs."

"Sanity Create unlocks the future we've imagined for our content workflows. It's the missing piece for how editors work to create the best content out there."

"Sanity's approach to structured content helped us innovate and reconsider the structure of our codebase. I’m now excited to model the entire App UI within Sanity."

"Sanity made it possible to focus on building new customer features instead of unnecessary content management tasks. Within 5 weeks we were in production."

"Sanity is a perfect mix of ease-to-use paired with the ability to customize almost anything you want."