"Sanity handled all our data and uptime requirements without involving us in ops and servers. Its flexibility let us work in an agile way: changing our data model on the fly as we discovered more about the project’s needs."
"Sanity lets us say yes to our creative ideas. I'm so used to hearing ‘no, that's not possible on this platform.’ Not anymore! It's an awesome feeling and has really opened up how we think about engaging with our customers."
"Sanity has given us more freedom to choose tools, technologies and architectures that are optimal for our solution. It has been very liberating for our way of working and has freed up more time to focus on core customer value."
"We were very clear from the beginning—a CMS should not dictate the presentation layer. Content is the data, and the UI is a projection of the data. We don't want content to become the UI projection. When you couple UI with data, you muddle the pristine vocabulary of content and end up with a schema that departs significantly from the core purpose of structured content."
"Merchants tell me they have the vision, but they can't hire the armies of designers and content creators that they think they need. They don't, though. They need structured content and a little bit of everyday coding magic."
“With Sanity, our developers were able to deliver on any ambition we had. The platform is so intuitive, we now actually enjoy our content work and have more time for innovation, comms, and PR.”
"Composable commerce lets you use a best-of-breed CMS like Sanity. It gives marketers so many features to move fast, like real-time collaboration, visual previews, scheduling, and more. Plus the native Shopify Hydrogen integration gives them product lists directly within Sanity to seamlessly mix editorial with product data."
"Working in Sanity feels like having an intuitive, visual guide walk you through every step of the content workflow. The interface is incredibly user-friendly, visually pleasing, and optimized for simplicity. We're able to focus on content strategy rather than getting bogged down in convoluted platforms."
"Our deployment frequency has increased by 3x. We now spend more time modelling exactly what we need, rather than thinking about the constraints of our modelling framework."
"It used to be that our logo was our brand, but now our customer experience is our brand. Our digital experience is our brand. Customers want a feeling of familiarity and human touch when interacting with AT&T, whether online, through a store, or with a chat agent."
"I want to build tools and systems that, at no point, should I have to say 'no, I can't do that' it's more 'should we do that?' And if the answer is yes, then we have the stack and the ability to go and do it."
"Our tight project timeline meant that we had to develop our code and content in parallel. This is a very difficult problem to solve, and would have been a lot worse if it weren’t for Sanity’s flexibility. It would have been much more difficult with a heavier, traditional content system."
"Sanity has helped us transform the way we deliver content. It’s easy to customize and extend to meet our growing business needs."
"Defining content models in JavaScript is really powerful. It's easy to add custom previews, complex field validation logic, and we can reuse sets of fields across content types."
"Our traditional PHP stack was holding us back and required long development cycles. With Sanity, CMS development tasks that used to take 2-3 weeks now take 2-3 days. Sanity also enabled advanced localization, A/B testing and SEO optimization across eight markets."