"Merchants tell me they have the vision, but they can't hire the armies of designers and content creators that they think they need. They don't, though. They need structured content and a little bit of everyday coding magic."

"Sanity has massively changed the pace of innovation for us. All of a sudden, everything that we might want to do is feasible. So not only does it allow us to kind of think ahead and think more creatively as what we want to do with our product, but we …

"I want to build tools and systems that, at no point, should I have to say 'no, I can't do that' it's more 'should we do that?' And if the answer is yes, then we have the stack and the ability to go and do it."

"Our tight project timeline meant that we had to develop our code and content in parallel. This is a very difficult problem to solve, and would have been a lot worse if it weren’t for Sanity’s flexibility. It would have been much more difficult with a heavier, traditional content system."

"We'd outgrown our WordPress setup as our events grew and became more complex. Moving to a modern, future-proof headless solution using Sanity and Next.js means we move much faster with new initiatives. It only took two days to launch a new website for our first US conference!"

“The page speed, overall user experience, and other Core Web Vitals factors with WordPress were subpar. We knew going composable with Sanity would allow us to significantly improve performance on all fronts by decoupling the front end.”

"Development that used to take 2-3 weeks, is now done in days. We are able to release marketing campaigns and improvements up to multiple times per day. Using Sanity’s structured content together with a focus on code pipelines and automated testing has been a key enabler for improving our content …

"Sanity made it possible to focus on building new customer features instead of unnecessary content management tasks. Within 5 weeks we were in production."

"Sanity has given us more freedom to choose tools, technologies and architectures that are optimal for our solution. It has been very liberating for our way of working and has freed up more time to focus on core customer value."

"Our deployment frequency has increased by 3x. We now spend more time modelling exactly what we need, rather than thinking about the constraints of our modelling framework."

"Sanity enabled us to dial up our velocity to 11 with maximum ease and a value to match. The ship of engineers, designers, editors, and stakeholders has never sailed so fast."

"Sanity means much more to us than just headless CMS. We’re convinced about the benefits of structured content and what it means for the future of digital marketing at Mambu."

"We were very clear from the beginning—a CMS should not dictate the presentation layer. Content is the data, and the UI is a projection of the data. We don't want content to become the UI projection. When you couple UI with data, you muddle the pristine vocabulary of content and …

"Sanity has helped us transform the way we deliver content. It’s easy to customize and extend to meet our growing business needs."

"Defining content models in JavaScript is really powerful. It's easy to add custom previews, complex field validation logic, and we can reuse sets of fields across content types."