“In many cases, security is the most important feature. It often comes up right at the end in the contract phase, when you’re trying to close the deal. That’s not the time to be talking about the most critical feature of your product — it’s at the very beginning.”

“It’s important to have something public and easy to use. It can’t be gated or require a signup. It needed to put our security program front and center. It’s a balance of ‘Here’s our great security program, we’re going to brag about it,’ and ‘Here’s a giant list of things …