“The mobile programmatic approach offers a competitive advantage through behavioural and contextual data to increase user engagements. Device message personalisation for iOS and Android further refine the end user experience. This proven mobile-first, data driven strategy focusing on user engagement to drive higher performance can be easily envisioned for other brands and products from the L’Oréal Travel Retail portfolio.”
“Overall, we are very pleased with the campaign results and S4M’s innovative drive-to-store solution. This is a game-changer for future mobile campaigns in the Pernod Ricard portfolio.”