“This campaign was extremely successful because we have seen a lot of growth in customers going to our website and mobile site, and the number of searches that were interested through the campaign was extremely high, because we have seen a growth of more than 110% compared to the situation before the campaign.”
“The mobile programmatic approach offers a competitive advantage through behavioural and contextual data to increase user engagements. Device message personalisation for iOS and Android further refine the end user experience. This proven mobile-first, data driven strategy focusing on user engagement to drive higher performance can be easily envisioned for other brands and products from the L’Oréal Travel Retail portfolio.”








