S4M Testimonials

“The mobile programmatic approach offers a competitive advantage through behavioural and contextual data to increase user engagements. Device message personalisation for iOS and Android further refine the end user experience. This proven mobile-first, data driven strategy focusing on user engagement to drive higher performance can be easily envisioned for other brands and products from the L’Oréal Travel Retail portfolio.”

“S4M helped us devise a 2-pronged mobile programmatic strategy for a pan-regional campaign, leveraging both media planning and audience buying. Instead of measuring the impact only by impressions, we were able to measure actual engagements to the landing page arrival. The CPLP from S4M is a game changing buying model to evaluate ultimate campaign efficiency, shortening the funnel from awareness to purchase.”