“Every day we aim to be close to our customer in a way that feels personal, relevant and timely. Having that in mind, we are growing the network of our physical stores while investing more on mobile advertising to communicate our presence. We chose to partner with S4M to build and deliver a mobile campaign that would increase our brand awareness while delivering measurable business results.”
“S4M helped us devise a 2-pronged mobile programmatic strategy for a pan-regional campaign, leveraging both media planning and audience buying. Instead of measuring the impact only by impressions, we were able to measure actual engagements to the landing page arrival. The CPLP from S4M is a game changing buying model to evaluate ultimate campaign efficiency, shortening the funnel from awareness to purchase.”