S4M Testimonials

“S4M helped us devise a 2-pronged mobile programmatic strategy for a pan-regional campaign, leveraging both media planning and audience buying. Instead of measuring the impact only by impressions, we were able to measure actual engagements to the landing page arrival. The CPLP from S4M is a game changing buying model to evaluate ultimate campaign efficiency, shortening the funnel from awareness to purchase.”

“At the very heart of UM’s approach to campaign planning is finding and targeting the right person, at the right time, in the right moment. Of course the message needs to be completely relevant and highly addressable to what audiences are looking for. What we found really compelling about S4M’s Video End Card format was the ability to seamlessly execute the person, place, moment approach to the Sony Picture’s Dark Tower movie release and be able to follow through with a highly relevant call to action to make last-mile conversion a simple user experience.”