“We are incredibly pleased to partner with S4M and leverage their location data expertise. This innovative mobile campaign was the first of this kind across LatAm, to measure returns on add spend and attribute store visits from online impressions. S4M’s ability to integrate with 3rd party measurement solutions to provide …

“S4M helped us devise a 2-pronged mobile programmatic strategy for a pan-regional campaign, leveraging both media planning and audience buying. Instead of measuring the impact only by impressions, we were able to measure actual engagements to the landing page arrival. The CPLP from S4M is a game changing buying model …