S4M Testimonials

“S4M helped us devise a 2-pronged mobile programmatic strategy for a pan-regional campaign, leveraging both media planning and audience buying. Instead of measuring the impact only by impressions, we were able to measure actual engagements to the landing page arrival. The CPLP from S4M is a game changing buying model to evaluate ultimate campaign efficiency, shortening the funnel from awareness to purchase.”

It was imperative that we put in place highly refined audience targeting to ensure the most impactful audience engagement results – achieving an impressive 60% CVR in phase 1. With S4M’s granular clusters, we were able to take users into an immersive and discovery-based branded universe all the while leveraging the unique mobile format, The Path."