“Every day we aim to be close to our customer in a way that feels personal, relevant and timely. Having that in mind, we are growing the network of our physical stores while investing more on mobile advertising to communicate our presence. We chose to partner with S4M to build and deliver a mobile campaign that would increase our brand awareness while delivering measurable business results.”
It was imperative that we put in place highly refined audience targeting to ensure the most impactful audience engagement results – achieving an impressive 60% CVR in phase 1. With S4M’s granular clusters, we were able to take users into an immersive and discovery-based branded universe all the while leveraging the unique mobile format, The Path."