“At the very heart of UM’s approach to campaign planning is finding and targeting the right person, at the right time, in the right moment. Of course the message needs to be completely relevant and highly addressable to what audiences are looking for. What we found really compelling about S4M’s Video End Card format was the ability to seamlessly execute the person, place, moment approach to the Sony Picture’s Dark Tower movie release and be able to follow through with a highly relevant call to action to make last-mile conversion a simple user experience.”