S4M - The Drive-to-Store Platform - is the first and only advertising technology that connects brands to consumers by bridging the gap between digital advertising and the real-world. S4M created a unified technology for marketers to manage. Founded in 2011 by mobile marketing pioneers, S4M has more than 180 employees and services more than 600 advertisers worldwide. The company has ten offices in the US, Canada, Europe, Asia Pacific, and Latin America.
“The mobile programmatic approach offers a competitive advantage through behavioural and contextual data to increase user engagements. Device message personalisation for iOS and Android further refine the end user experience. This proven mobile-first, data driven strategy focusing on user engagement to drive higher performance can be easily envisioned for other brands and products from the L’Oréal Travel Retail portfolio.”






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