"Rufus Leonard had the proven credentials to engineer our core digital platforms to deliver our desired distinctive experience. This milestone is the first step in our digital transformation from offering a collection of individual products, to a seamless lifelong customer experience integrating a complex mix of hospitality products, lifestyle services and learning experiences. The solution delivers more than an enhanced brand experience, including significant operational efficiency, scalability and – critical in these times – speed to market."
"The successful development and implementation of our proprietary software layer is game-changing for us in terms of Customer Experience. It gives us control over a critical component of our digital infrastructure, allowing us to develop product and proposition enhancements at our own speed. This ability is already paying dividends, allowing us to bring a major proposition enhancement to market only 3 months after we launched the new platform. This ability to rapidly innovate and refine will become a major point of differentiation."