“The research conducted by RTS Marketing Research provided key insights into every step of our value chain. Prior to the study there were several opinions about the strength of our brands and the value of each of the products and services we offer to each of our customers and to their customers. The results have allowed us to effectively focus our efforts on the key decision makers and to approach each with a value offering that is specific to their needs. Had I moved forward with a marketing plan prior to RTS' assistance it would have been more costly and less effective.”