"Before RocketRez, we had handheld ticketing devices with card readers on them. The only option was to purchase tickets just as you were getting on the boat."
"It’s about forecasting with the trends. Is there a lot going on in town? Is it a holiday? Is it going to rain? Is it going to thunderstorm? All of this affects demand for specific cruises. Dynamic Pricing was new to me, and I was actually manually Dynamic Pricing before. Every time we wanted to increase the price for a specific day or a specific cruise, I was going into the system and keeping track of that myself through a price override. I had a big notebook filled with the information!"