RevJet Testimonials

"We found that the CPM cost model is the most effective. Given the fixed nature of our cost/unit, every % gain in creative performance drops to the bottom line. So yes, RevJet is in the position to have a material impact on LendingTree’s financial performance."

"Its promise was to better align our CTA (Calculate Payment) with the experience of the user. Our hypothesis was twofold: allowing users to see their monthly payments within the ad, rather than just the rates, would drive higher click-rates; and framing the calculation as their personalized calculation would invoke the endowment effect and increase conversion rates.”