"Making the ad-server transition initially felt like a difficult decision, but after looking at the way we are planning to use our data in the future, and the importance of ensuring we had full access to that data, it quickly became clear it was the right strategic decision. The switch went smoothly, and all our activity was moved in two weeks, with everything tracking perfectly right from the start. The close collaboration of Flashtalking and MediaCom made the process simple and we’re happy we’ve made the right choice."