“We finally have transparency into what’s going on with our online marketing initiatives. Our reporting dashboard makes it simple to see marketing contribution to pipeline or revenue, campaign performance against goals, and which areas need attention, such as BDR follow-up on marketing qualified leads. With these metrics and insights, we can reinforce the right behaviors or quickly take corrective measures. One thing we have learned is that there is a need for continual adjustment in set up, tracking, and reporting to reflect changing business needs or new operational challenges. We will continue to partner with R/CS to guide us through these new challenges.”