Relenta began in 2004 as an in-house project when Relenta was working on Clicklab, a web analytics startup. At some point, Relenta got fed up with having customer data scattered across a large number of email accounts, apps and platforms. Relenta thought an integrated email, contact and task manager might help reduce the busy work. As it turned out, simply by combining email and CRM functions, Relenta cut their workload in half. The improvement was nothing short of breathtaking. Relenta started a public beta in 2005 and the rest is Relenta history. Relenta's first paying customer signed up in early 2006, and by 2007 Relenta became the sole development focus. Today thousands of small businesses worldwide rely on Relenta for their success.