The new Kodak Alaris Information Management website plays a pivotal role in today's buyer journey. With The Reference, we have created a site that addresses the needs of today's digital customer. It is aligned with real world customer challenges.

We are very happy with the end result of the new DELA.be website. The passion, commitment, perseverance and wide range of expertise of the team at The Reference confirms that they are the right digital partner for us, now and in the future; a partner who can support us from digital strategy to implementation and further optimisation of our services.

This is exactly the kind of update that helps resellers, partners and sales people to start the conversation earlier than ever. The new website makes us stand out in the market and gives a competitive edge. Ultimately, it will give us and our partners the opportunity to win more deals.

Given that the process of applying for a job is being reinvented, we really believe that a personal approach provides an important added value. It makes a dynamic interaction between our consultants, on the one hand, and the candidates and companies in our portfolio on the other, possible. This is the unique key to allow a personalized approach and to facilitate contact with all parties. The job search process has thus been transformed into a positive experience for our candidates. Candidates, especially those within ‘generation Z’, expect a ‘phygital’ experience that combines the speed and power of digital recruitment with the coaching of our consultants to connect them to the best job opportunities that fit their profile. Our new website is an important milestone in this ‘phygital’ strategy.

As we know, the new customer doesn’t think in channels. The new customer expects that a shop or vendor is accessible wherever and whenever they want. More and more people make purchases via mobile devices this is a fact that also markoshop.be can’t ignore. A whopping 30% of our visitors is a mobile-shopper and doesn’t sit behind his desktop! We wanted to offer the consumers the same experience, regardless of which way and on what device they use our webshop. Therefore we have decided to give the webshop a more Makro corporate identity, and optimize all the webpages for iPad/tablet, smartphone and desktop. Through responsive web design is offered a better user experience on any screen size on which they visit the website. The device of the visitor will be detected and on the basis of the corresponding screen size will the website automatically scales to the best way to be viewed. By thorough UX research was an ideal experience for every screen size outlined and the procurement process optimized. For example, the mobile customer journey contains less dropdown menu’s and focusses more on easy navigation to the products.

The Reference worked side-by-side with our development team. This resulted in the development of an optimal solution integrating the app and our back-end system. We are pleased with the result.

We now are ready to offer our clients the best service, both in our physical collection points as through our digital channels.

Because The Reference took the time to understand our company, our culture and our ambitions, our collaboration delivered a long-term result that will actively support Melexis’ growth in the coming years.

Over the past few years, we have worked really hard to significantly increase the site's opportunities and time has finally come to jump on the mobile bandwagon. This is for us an important step when looking to further expand our mobile offer".