"As we know, the new customer doesn’t think in channels. The new customer expects that a shop or vendor is accessible wherever and whenever they want. More and more people make purchases via mobile devices this is a fact that also markoshop.be can’t ignore. A whopping 30% of our visitors is a mobile-shopper and doesn’t sit behind his desktop! We wanted to offer the consumers the same experience, regardless of which way and on what device they use our webshop. Therefore we have decided to give the webshop a more Makro corporate identity, and optimize all the webpages for iPad/tablet, smartphone and desktop. Through responsive web design is offered a better user experience on any screen size on which they visit the website. The device of the visitor will be detected and on the basis of the corresponding screen size will the website automatically scales to the best way to be viewed. By thorough UX research was an ideal experience for every screen size outlined and the procurement process optimized. For example, the mobile customer journey contains less dropdown menu’s and focusses more on easy navigation to the products."